32
keurig mini reusable k cup
Skip itPrices mostly outside the sweet spot ($4.60–$15.05) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good775.88avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.45avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-38.1%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 56K searches
Price range
Bad$4.60–$15.05cheapest to priciest tracked listing — scored on the share inside $15–$100