46
kerosene
Skip itSoft demand (-61.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$45.78avg listing price — sweet spot $15–$100
Market size
Good$480K$480K/yr · 317K searches
Review moat
Good1,258.46avg incumbent reviews — the moat a new listing must climb
Price range
Good$12.16–$163.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-61.1%90-day search growth — must beat 0% to launch