39
kazan
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good961.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good$156.97avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Price range
Okay$16.74–$308.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$52K$52K/yr · 80K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale