54
jumbo incense sticks
Worth a lookShows low returns (0.5%), but a small market ($72K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$21.35avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$7.09–$121.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,285.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 97K searches