51
jello mold
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but soft demand (-20.6% this quarter) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$16.30avg listing price — sweet spot $15–$100
Price range
Good$7.69–$32.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good$500K$500K/yr · 1.8M searches
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay1,721.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.6%90-day search growth — must beat 0% to launch