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jadeite

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Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Market size 18Growth 20Conversion 13Competition 87Returns 25Price range 88Avg price 95Brand share 34Review moat 90Quality gap 37

Avg price

Incredible$31.39

avg listing price — sweet spot $15–$100

Review moat

Great204.7

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.37–$83.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great28%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Growth

Bad-11.0%

90-day search growth — must beat 0% to launch

Market size

Bad$73K

$73K/yr · 230K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

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