50
jack skellington figure
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but a small market ($25K/yr) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Review moat
Great191.55avg incumbent reviews — the moat a new listing must climb
Avg price
Great$61.60avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Growth
Good+44.3%90-day search growth — must beat 0% to launch
Price range
Okay$12.28–$199.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 42K searches
Signals High Price