48
ivory throw blankets
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.33avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$9.76–$38.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,941.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad$47K$47K/yr · 84K searches
Signals No Dominant Brand