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ivory sheets
Skip itA deep review moat (195,087 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$26.86avg listing price — sweet spot $15–$100
Price range
Great$11.44–$74.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$57K$57K/yr · 83K searches
Review moat
Bad195,087.22avg incumbent reviews — the moat a new listing must climb