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ivory balloons
Skip itPrices mostly outside the sweet spot ($5.73–$9.82) — this niche doesn't clear our bar today.
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Okay4.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,716.15avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.09avg listing price — sweet spot $15–$100
Market size
Bad$46K$46K/yr · 57K searches
Price range
Bad$5.73–$9.82cheapest to priciest tracked listing — scored on the share inside $15–$100