50
irish decor
Worth a lookShows no brand lock-in (top 5 brands take 23% of clicks), but soft demand (-62.2% this quarter) keeps it on the watch list.
Brand share
Incredible23%top-5 brand share — no brand owns this niche
Competition
Incredible17%top-5 click share — an open shelf
Review moat
Great257.8avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.10avg listing price — sweet spot $15–$100
Price range
Good$2.79–$128.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 181K searches
Growth
Bad-62.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand