39
irish blanket
Skip itSoft demand (-67.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$69.22avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good704.85avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$20.01–$284.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 27K searches
Growth
Bad-67.2%90-day search growth — must beat 0% to launch