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instant pot lid
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Price range
Good$6.47–$24.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$100K$100K/yr · 97K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad9,882.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand