38
instant pot insert
Skip itA deep review moat (23,868 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$38.75avg listing price — sweet spot $15–$100
Price range
Incredible$19.77–$82.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$277K$277K/yr · 178K searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Returns
Bad6.0%return rate — above 5% kills the launch gate
Review moat
Bad23,867.83avg incumbent reviews — the moat a new listing must climb
Signals High Returns