54
incense
Worth a lookShows a $5.4M/yr market, but a deep review moat (9,266 avg reviews) keeps it on the watch list.
Market size
Incredible$5.4M$5.4M/yr · 5.0M searches
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.68avg listing price — sweet spot $15–$100
Price range
Okay$5.11–$21.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Review moat
Bad9,266avg incumbent reviews — the moat a new listing must climb