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incense cones
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Market size
Good$792K$792K/yr · 1.0M searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.45avg listing price — sweet spot $15–$100
Price range
Okay$4.91–$19.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,356.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch