54
ice blanket
Worth a lookShows a sweet-spot price point ($43.34 avg), but weak search conversion (1.8%) keeps it on the watch list.
Avg price
Incredible$43.34avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Growth
Great+62.2%90-day search growth — must beat 0% to launch
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$14.81–$185.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,868.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay$105K$105K/yr · 133K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale