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hypoallergenic pillow cover
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$16.13avg listing price — sweet spot $15–$100
Price range
Good$5.97–$33.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Market size
Okay$137K$137K/yr · 213K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad17,558.63avg incumbent reviews — the moat a new listing must climb