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hydrangea
Launch itA $1.6M/yr market growing +8.4% this quarter with returns at 4.1% — clears our launch bar.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.48avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Market size
Great$1.6M$1.6M/yr · 2.1M searches
Review moat
Good973.7avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.82–$149.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Returns
Okay4.1%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand