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husband blanket
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$20.79avg listing price — sweet spot $15–$100
Review moat
Great249.54avg incumbent reviews — the moat a new listing must climb
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Good$9.49–$30.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-36.4%90-day search growth — must beat 0% to launch
Market size
Bad$15K$15K/yr · 23K searches