55
hug candle
Worth a lookShows low returns (1.0%), but a small market ($43K/yr) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Great361.16avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Price range
Good$6.42–$36.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.30avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 33K searches
Signals No Dominant Brand