50
hug blanket
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-20.5% this quarter) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$24.39avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Good$10.08–$143.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$141K$141K/yr · 206K searches
Review moat
Okay3,541.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand