23
hudson bay wool blanket
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Good813.12avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Avg price
Okay$257.95avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 56K searches
Price range
Bad$28.95–$893.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale