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how to train your dragon party supplies
Worth a lookShows a thin review moat (81 avg reviews), but soft demand (-30.3% this quarter) keeps it on the watch list.
Review moat
Incredible81.49avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.31avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$7.74–$32.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$333K$333K/yr · 532K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-30.3%90-day search growth — must beat 0% to launch