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44

hospital blankets

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A small market ($75K/yr) — this niche doesn't clear our bar today.

Market size 19Growth 35Conversion 22Competition 62Returns 48Price range 90Avg price 95Brand share 44Review moat 20Quality gap 48

Avg price

Incredible$23.82

avg listing price — sweet spot $15–$100

Price range

Great$10.84–$83.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+7.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad12,444.54

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$75K

$75K/yr · 180K searches

Search terms