50
horse blanket
Worth a lookShows a sweet-spot price point ($34.25 avg), but soft demand (-68.3% this quarter) keeps it on the watch list.
Avg price
Incredible$34.25avg listing price — sweet spot $15–$100
Price range
Great$15.16–$104.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good1,002avg incumbent reviews — the moat a new listing must climb
Market size
Okay$261K$261K/yr · 609K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-68.3%90-day search growth — must beat 0% to launch