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hopscotch rug
Worth a lookShows a sweet-spot price point ($29.68 avg), but soft demand (-12.8% this quarter) keeps it on the watch list.
Avg price
Incredible$29.68avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great372.26avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.36–$150.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$163K$163K/yr · 211K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand