55
home sweet home sign
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but weak search conversion (1.5%) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$20.67avg listing price — sweet spot $15–$100
Price range
Great$7.23–$88.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good554.79avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Market size
Bad$84K$84K/yr · 269K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand