36
home sign
Skip itSoft demand (-16.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.11avg listing price — sweet spot $15–$100
Price range
Great$7.70–$41.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,389.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$87K$87K/yr · 315K searches
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale