41
hocus pocus party supplies
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible77.44avg incumbent reviews — the moat a new listing must climb
Growth
Great+66.3%90-day search growth — must beat 0% to launch
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Price range
Okay$2.91–$22.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.18avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 43K searches
Signals Low Review Barrier