35
hermes blanket
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$44.19avg listing price — sweet spot $15–$100
Price range
Incredible$25.82–$68.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great156.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$182K$182K/yr · 453K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Returns
Bad6.6%return rate — above 5% kills the launch gate
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Returns