42
heavy blankets queen size
Skip itSoft demand (-66.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.89avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$10.49–$147.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$104K$104K/yr · 186K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad24,003.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-66.2%90-day search growth — must beat 0% to launch