41
heavy blankets for winter
Skip itSoft demand (-59.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.64avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Great$12.92–$119.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad21,020.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 88K searches
Growth
Bad-59.4%90-day search growth — must beat 0% to launch