51
heated weighted blanket
Worth a lookShows a sweet-spot price point ($58.29 avg), but soft demand (-61.3% this quarter) keeps it on the watch list.
Avg price
Great$58.29avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$21.45–$116.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$353K$353K/yr · 777K searches
Review moat
Okay2,651.83avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.3%90-day search growth — must beat 0% to launch