51
heated king size blanket
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-82.2% this quarter) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$73.56avg listing price — sweet spot $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$27.57–$125.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$262K$262K/yr · 155K searches
Review moat
Okay2,374.78avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Okay5.6%return rate — above 6% kills the launch gate
Growth
Bad-82.2%90-day search growth — must beat 0% to launch