41
heated blanket with foot pocket
Skip itSoft demand (-73.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$64.08avg listing price — sweet spot $15–$100
Price range
Great$26.36–$118.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$192K$192K/yr · 122K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Okay3,865.48avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-73.5%90-day search growth — must beat 0% to launch
Signals High Price