60
heated blanket battery operated
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$56.47avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Market size
Great$1.3M$1.3M/yr · 2.7M searches
Price range
Great$8.41–$116.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good899.14avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.7%return rate — above 6% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-78.6%90-day search growth — must beat 0% to launch