33
heated bathroom mat
Skip itSoft demand (-47.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$74.87avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,170.1avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Price range
Okay$9.89–$190.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$14K$14K/yr · 97K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-47.1%90-day search growth — must beat 0% to launch