32
heart wreath frame
Skip itSoft demand (-63.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great278.3avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.21avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$7.81–$22.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$15K$15K/yr · 53K searches
Growth
Bad-63.5%90-day search growth — must beat 0% to launch