37
heart sheets
Skip itSoft demand (-46.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$55.98avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$20.11–$126.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,204avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Bad$32K$32K/yr · 263K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-46.9%90-day search growth — must beat 0% to launch
Signals High Price