45
heart picks
Skip itSoft demand (-85.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great242.26avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good$4.92–$26.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Avg price
Bad$8.81avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 115K searches
Growth
Bad-85.4%90-day search growth — must beat 0% to launch