45
heart mold
Skip itSoft demand (-74.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good1,071.45avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.75–$27.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$198K$198K/yr · 572K searches
Returns
Okay4.0%return rate — above 5% kills the launch gate
Avg price
Okay$10.54avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-74.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand