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Skip itSoft demand (-87.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great174.7avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.29avg listing price — sweet spot $15–$100
Market size
Bad$52K$52K/yr · 127K searches
Price range
Bad$3.73–$16.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-87.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand