40
heart coasters
Skip itSoft demand (-71.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Great345.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.14avg listing price — sweet spot $15–$100
Price range
Good$3.86–$39.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 50K searches
Growth
Bad-71.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier