41
heart cake pop mold
Skip itSoft demand (-76.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great155.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.82avg listing price — sweet spot $15–$100
Price range
Bad$5.03–$17.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$21K$21K/yr · 56K searches
Growth
Bad-76.3%90-day search growth — must beat 0% to launch