43
heart blanket
Skip itSoft demand (-96.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.32avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$7.69–$31.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good855.1avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay$158K$158K/yr · 657K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-96.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand