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Skip itSoft demand (-91.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Good576.68avg incumbent reviews — the moat a new listing must climb
Market size
Good$584K$584K/yr · 1.5M searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.69avg listing price — sweet spot $15–$100
Price range
Bad$3.89–$15.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-91.3%90-day search growth — must beat 0% to launch