66
hawaiian flowers
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$20.62avg listing price — sweet spot $15–$100
Price range
Great$5.34–$62.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+50.4%90-day search growth — must beat 0% to launch
Review moat
Good788.35avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Market size
Okay$177K$177K/yr · 403K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand