52
havdalah set
Worth a lookShows a thin review moat (89 avg reviews), but soft demand (-13.6% this quarter) keeps it on the watch list.
Review moat
Incredible88.52avg incumbent reviews — the moat a new listing must climb
Avg price
Great$54.73avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$4.48–$159.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$101K$101K/yr · 60K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch