55
havdalah candle
Worth a lookShows searches that convert (13.7% search→purchase), but soft demand (-15.4% this quarter) keeps it on the watch list.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great214.61avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.44–$49.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.20avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$137K$137K/yr · 62K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-15.4%90-day search growth — must beat 0% to launch